Technology is the cornerstone of the future. We continue to think of its effects on the future of search, marketing, and even our own productivity. The digital marketing world needs to prepare for how technology will affect us in the future.
Here are some clever hacks to prepare your marketing efforts for what’s to come and boost your productivity in today’s digital world.
How Disruptive Marketing Will Affect the Future of Search
At Pubcon 2016 in Las Vegas, SEJ Executive Editor Kelsey Jones sat down with Geoffrey Colon, Communications Director at Microsoft, to talk about disruptive marketing and the ways it will affect search in the future.
Here Are Some Key Takeaways from His Interview:
- Conventional practices don’t work as well now because of the abundance of solutions. It’s harder to find information since there’s so much information available through search and social media. Disruptive marketing involves thinking differently about how people discover you. A lot of that ties into company culture and corporate social responsibility. It’s not what you do but why you do it.
- Look at search not only as another advertising channel, but also as an intent channel where you can find out what people are looking for. Use this to your advantage and figure out what trends may be bubbling to the surface.
- Voice search hasn’t been monetized yet, but will be in the future. To prepare for the emergence of voice search, start to think about what phrases people would say and what phrases we would purchase more than what keywords we can buy. We’re going to learn a lot from that.
- Searching by emojis is now possible. Emojis are static for now, but they can be dynamic in the future. They can be programmed to speak or become bots in some respect. Emojis will continue to evolve.
- AI is disruptive and will have a huge impact on search. They can be your personal assistants in the near future, so instead of doing the search yourself, AI will do the search for you based on your habits and what you have previously searched for.
For more information on disruptive marketing techniques such as AI and voice search, explore the following resources:
- Using Voice Search & AI for Content Marketing: An Interview With Purna Virji
- Voice Technology and the Evolution of Search
- Don’t Ignore Voice Search in Your SEO
Simple and Effective Ways to Do a Daily Digital Detox
In this interview at Pubcon 2016 in Las Vegas, Lisa Buyer, author and owner of The Buyer Group, shares a few tips on how we can detoxify our digital lives.
Here Are Some Key Takeaways from the Interview:
- Start each day with an intention and a focus. The mindfulness concept is getting us to be present in the moment. Doing yoga and practicing meditation can help us be mindful. An app like Buddhify can also help with modern-day mindfulness. It has a slot called work break where you can pick a track and listen to it for five minutes.
- Email apnea is when you tend to hold your breath while reading email. Do deep breathing during the day while working. Breathe and be aware of your breathing.
- Statistics show that your morning time is typically your most productive and creative. A short workout in the morning would be good, but taking breaks during the day would be even better. That way, you’re getting a spurt of freshness during the day. Look into segmenting things and working in time blocks. A two-hour time block is the sweet spot because you reach the peak of your momentum in two hours. Take a five, ten or 15-minute break after that.
- Most of the time, we’re consumed by our screens and we’re always sitting. Movement is good and walking is a great way to stay active. Also, think of your posture while sitting.